Caravan

National coffee roaster needed a partner to elevate brand recognition and enhance customer experience across all marketing channels.

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Creating Culture Through Story
& Design

In the Pacific Northwest, where coffee culture thrives, Caravan Coffee stands as a legacy artisan coffee roaster, renowned and appreciated for its commitment to sourcing, roasting, and brewing with intention. While hosting guests in their bustling Tasting Room and serving an independent and corporate national wholesale clientele, Caravan sought support to refine and amplify its brand presence while caring for their current clients and reaching a new audience.

Services

Print Design
Overall Marketing Strategy
Web Design
Social Media Management
Newsletter and Email Marketing
Packaging and Merch Design
Illustration
Change Management

Project Highlights

Brand Identity Development

When Caravan Coffee was in need of an updated brand that more effectively aligned with the audience they were growing into, Greenhouse stepped in. We worked closely with the Caravan team to hear more about what the heart of their company is about, and how they wanted to show that to the world. We took their mantra of sourcing, roasting, and brewing coffee with intention and developed an updated, timeless, developed brand that changed the face of this beloved company.

Packaging and Product Marketing

For the last 3 years we have designed and marketed Caravan Coffee’s limited edition Whiskey Barrel Aged Coffee. By elevating Caravan's packaging to match the caliber of their craft on this specialty roast, we developed a captivating packaging design that captures the luxurious essence of Caravan’s product..We also created and executed targeted marketing campaigns across social media, web, email, and print channels that showcased this special offering and the event that annually coincides with its release.

Brewing Recommendation Cards

Illustration and Merch Design

We ideated, designed, developed, and oversaw the purchasing of all of Caravan’s merchandise. Creating brand advocates through wearable marketing that our customer base enjoys and is happy to wear. Merch design included t-shirts, tumblers, stickers, mugs, hats, as well as hoodies and sweatshirts.